In 1968, Ford conducted a two-phase endurance/evaluation test of their F-series pickups. Phase I consisted of a 3,500-mile trip from Florida to the Mexican Yucatan Peninsula (which is detailed in the publications at the bottom of this page). Phase Two consisted of assembling 21 Ford and Chevrolet truck owners from across the nation for the " '68 Better Ideas Pickup Owners Panel", taking them on a 130-mile cross-country run through Texas, and then evaluating the results.

This bulletin deals with Phase I...the trek to the Yucatan Peninsula.